Samsung has been feeling the effects of the weak economy enough to figure out that it needs to change something about itself in order to rise above the problem. Come 2013, that is exactly what will happen.
The 2013 edition of the Consumer Electronics Show (CES 2013) might become the stage for more than just new product announcements.
Samsung intends to use the occasion to reveal a new business direction, as well as a new company logo, according to Channel News.
We do not know yet what that logo will be exactly. What we do know is that Scott Bedbury, who previously worked with Nike and Starbucks, has been hired for the job.
Everything from the general company look to the advertising tactics will be revised. Not only will products get promoted, but so will their various uses.
Samsung will basically show how its creations can fit different lifestyles, much like Nike does with its sports and training equipment.
There is one more move that the IT player is planning: new Smart TVs based on the OLED display technology.
As if organic light-emitting diodes weren't enough of a technological marvel, Samsung also means to implement the bada OS.
Bada is currently available on certain smartphones, but Samsung believes it can be adapted for smart TVs and allow Samsung to “deliver new applications, content streaming and their own advertising platform,” Smart House says so at least.
It all sounds as though Samsung was thinking of creating a semi-closed hardware-software ecosystem, like Microsoft has begun to do with the Surface tablet. We would not go so far as to say that it is imitating Apple, but the underlying idea is mostly the same.
CES 2013 will take place at the very beginning of January, two months from now (November 5, 2012). Rival companies may or may not mirror its new plan.