Usain Bolt helps market the photo and video capture device

Mar 25, 2013 12:22 GMT  ·  By

We've said it before, and we suppose we'll say it again: few things are as effective in marketing as endorsement from high-profile people.

Knowing this, Samsung has called upon the help of a certain celebrity that has amassed his fame by winning Olympic athletic competitions six times.

Widely regarded as the fastest person ever, and known for his “extreme focus and speed,” he is holding the NX300 digital camera in the photo above.

The NX300 is a 20.3-megapixel camera based on an APS-C CMOS image sensor and equipped with a DRIMe IV imaging engine.

It possesses Wi-Fi, a 3.31-inch WVGA AMOLED tilt display, a Hybrid Auto Focus (AF) system, full HD video recording, and RAW support.

Samsung will work with both Usain Bolt himself and the Usain Bolt Foundation to provide equipment to young photographers. One might call it a trade for the endorsement.