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September 28th, 2007, 08:38 GMT · By Elena Balan

Samsung Armani Phone, the Hottest Thing in Second Life

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Giorgio Armani
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Second Life gets the best out of real life. The famous fashion designer Giorgio Armani just introduced the phone that he designed together with Samsung in the offer of his new fashion store that he opened in this
virtual world.

Second Life is one of the most popular PC games that enable players to live an alternative life just the way they wish their real one to be. The number of people that engage in this world is so large, that it has proved to be a great environment even for companies to make their brands known and advertise. In this environment, audience selection is great and the number of advertisements much lower than that found in real life.

The Samsung Armani phone will also join the large number of products that have been taken from real life in this virtual world that arouses the interest of such a huge number of people. Just like it usually happens with other real products featured in Second Life, the Armani phone has exactly the same features as those from real life.

The handset is 10.5 mm in thickness and will fit in the palm at the size of a credit card, which means just a few pixels on the PC's screen. The Samsung handset also includes a 2.6 inch QVGA touchscreen with vibration screen feedback. There is also an evolved 3 megapixel camera and Bluetooth connectivity.

Interesting enough, Armani's virtual store follows the lines of the one the fashion designer owns in Milan, Italy. Moreover, the designer will even attend the store's opening by way of a representative Second Live avatar. Players will be able to buy items virtually with Linden Dollars, the currency of this virtual world. They can also choose to make a real purchase by connecting to Armani's online store at www.emporioarmani.com.

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