When it comes to any sort of device, the marketing efforts play a pivotal role, and Samsung decided to do something about its own tactics when it comes to application processors, hence the latest press release on its part.
Smasung is a well known maker of many sorts of semiconductors, application processors being just one type of such chips.
Apparently, the rate at which they sell could do better, especially now that so many tablets and smartphones are cropping up.
As such, the company decided to provide a new brand name for its entire collection of application processing units.
The brand name in question is Exynos and is associated with the company's “smart and green” strategy.
To be more specific, Samsung is always doing its best to ensure that its products meet both the performance and the power efficiency requirements of mobile electronics.
“Smart refers to high-performance aspect and Green represents low power features of Samsung’s application processors. Exynos originates from the Greek words smart (exypnos) and green (prasinos),” explains the company's
press release.
The dual-core Orion processor is the first product set to sell under the name Exynos, Exynos 4210 to be exact.
For those in need of a reminder, the Orion is a dual-core chip with a clock speed of 1 GHz and which will start being mass-produced next month (March 2011).
“Application processors for the mobile market are one of the flagship products in our semiconductor business,” said Seh-Woong Jeong, executive vice president of marketing, System LSI Division, Samsung Electronics.
“We are excited to introduce the brand name of Exynos for Samsung’s application processor family. As consumers demand more from their mobile products, Samsung’s Exynos chips will be the power inside enabling the coolest HD multi-media features with even longer battery life,” he added.
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