Salma Hayek to Launch Affordable Cosmetics Line

Celebrities often make forays into other fields than their own, with most female stars endorsing major watch or jewelry companies, or even coming out with their own lines of skincare products, perfumes and clothing / accessories. Salma Hayek is just the latest celebrity to branch out into the beauty industry, with her own cosmetics line. Hers, however, will be a bit different, because it will target the average customer.

As it must be common knowledge by now, with their products, most celebrities aim at the well-off customer who wouldn’t mind shedding an exorbitant amount of money on something as frivolous as a bag or a bottle of perfume, they say. In this sense, Hayek’s line would completely stand out by contrast because, inspired by her late cosmetologist grandmother, the star wants to make her line affordable, thus to enjoy a much wider appeal.

“I’m trying to develop a line with a drugstore so that it is affordable for everyone. We’ve researched for two to three years. My grandmother was a cosmetologist and she used to make her own creams, but my whole approach is how can we get the essence of the really expensive ones, but for everyone to be able to afford. I shouldn’t be talking about this!” Salma gushed to the media a short while back.

And, while she probably shouldn’t have been talking about it, it now seems that things are coming together just nicely. The line, Salma tells, has been inspired by her grandmother, who made her own creams and lotions, and admittedly passed away wrinkle-free. “When she died at 96, of course her skin had sagged, but she didn’t have any wrinkles. She made her own creams using secret ingredients you can only find in Latin America.” Hayek revealed, hinting that she too would be using the “secret ingredient” in her own products.

So far, no release date has yet been made public for Salma Hayek’s skincare line but, several reports in the media indicate, it shouldn’t be long until we have one of those products with the secret Latin American ingredient in a store near us. Keep an eye on this space for more details on this one.