14 DAY TRIAL // Microsoft’s Windows Phone operating system is gaining more and more traction around the world, and it has already managed to grow to over 10 percent of sales in Europe in October, the latest reports out there unveil.
According to smartphone sales data coming from Kantar, Microsoft’s mobile platform has managed to reach 10.2 percent of sales in top five European markets, showing growth from the 9.8 percent share it enjoyed last month.
However, it appears that sales of Windows Phone smartphones were driven mainly by low-end devices, at least this is what Kantar has found out, a recent article on ZDNet unveils.
“In Britain, almost three quarters of Nokia Lumia sales in the latest period were low-end devices such as the Lumia 520 and 620 — a pattern that is similar across other EU markets,” Dominic Sunnebo, strategic insight director, Kantar Worldpanel ComTech, said.
The Android operating system continues to lead in the five top Western European markets, now enjoying 70.9 percent market share, followed by Apple’s iOS with 15.8 percent of sales, Kantar unveils.
However, Windows Phone’s position is not as fortunate in other markets around the world. In fact, the research firm unveils that Microsoft’s platform is currently enjoying only 2.8 percent market share in Australia.
Furthermore, the firm unveils that sales of Windows Phone devices dropped in this market to only 7.3 percent of the total number of smartphones, though it reached 9.3 percent last month.
Android has seen its sales go up by 4.1 percent in October in this market, while sales of Apple’s iOS devices went down by 2.1 percent compared to September, even if the Cupertino-based company brought two new devices to the market, namely the iPhone 5s and iPhone 5c.
Due to the launch of new, more appealing devices and to the fall of BlackBerry, Microsoft’s Windows Phone platform has managed to become the third mobile OS worldwide, and it is expected to gain some more ground in the coming years.