Sales of Ultra HD Smartphones to Top 23 Million in 2015 – DisplaySearch

Over 41 million smartphones with 2K screens will be sold in 2014

Mobile phone makers out there have just started to launch smartphones that feature Ultra HD (4K) touchscreen displays, yet it seems that these phones are poised to see increased adoption next year, at least this is what DisplaySearch believes.

According to the latest NPD DisplaySearch Smartphone Quarterly report, handsets capable of delivering this resolution will top 23 million in sales in 2015.

Moreover, the company also notes that smartphones with such screens might account for around 5 percent of total shipments in the US and Japan next year, and that they would also near the 5 percent mark in Europe.

The company also notes that sales of smartphones packing 720p and 1080p screens should top 570 million, and that handsets with Quad HD (QHD/WQHD or 2k) screens will reach 41 million in shipments before the end of this year.

“AUO, JDI, Samsung, and other display-panel manufacturers already have 2K displays in production, and applications processor and GPU (graphic processor unit) vendors have products ready to support and handle display resolutions beyond 1080p,” the company notes.

Overall, the global shipments of smartphones should reach 1.2 billion in 2014, the research firm notes, adding that they are expected to top 1.7 billion by 2017.

However, it also claims that entry-level smartphones sporting price tags below $200 (€146) will account for around 35 percent of total smartphone shipments in 2014, but that the overall screen resolution of these handsets will increase.

“Market growth for smartphones with high-definition screens is being fueled by increasingly affordable application processors, which along with increased production of high resolution smartphone displays are enabling brands to provide greater resolution and lower power consumption at lower prices,” Tina Teng, senior analyst for smartphones at NPD DisplaySearch, said.

“In the maturing smartphone ecosystem consumers can expect far better visual performance and improved gaming experience.”

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