The new technology can be used in mobile phones, portable media devices, or other products

Jan 21, 2009 17:27 GMT  ·  By

SRS Labs, Inc., a leading provider of surround sound, audio and voice technologies, has announced recently the introduction of its advanced SRS TruMedia suite, a premium solution that incorporates state-of-the-art audio engineering along with advanced voice intelligibility processing technology.

The SRS TruMedia has been designed as the best mobile multimedia suite option for mobile phones, portable media devices, Bluetooth headphones and gaming consoles. The suite is able to offer leveraged audio and video entertainment, while also delivering impressive clarity during voice communications.

The technologies SRS has packed inside its TruMedia are meant to provide theater-like 5.1 surround sound experience over headphones when multichannel video content is played back. At the same time, authentic and immersive 3D audio can be delivered to users listening to music. The SRS TruMedia is able to offer a leveraged entertainment experience to those on-the-go, no matter the media content they would like to enjoy.

In addition, the SRS TruMedia comes with an active ambient noise management system, thus putting at users’ disposal better sound quality when performing voice calls. The system is able to sharpen the speech sound and leverage the volume in real-time, thus improving the voice and enhancing the communication.

“SRS TruMedia offers the ultimate mobile entertainment and communication experience, surpassing the demands of today's multimedia savvy consumers,” Allen H. Gharapetian, vice president of Marketing for SRS Labs, said. “With TruMedia, manufacturers are able to deliver natural and immersive surround sound for the exploding mobile audio and video market, as well as optimize the communication features by providing crystal clear and intelligible dialog in most any environment, regardless of competing ambient noise. The bottom line that is [sic] SRS TruMedia truly offers consumers the best possible mobile communications and entertainment experience, anywhere, anytime.”

At the beginning, the SRS TruMedia will come to the market integrated in several mobile phones from different makers around the world.