SEGA continues to revitalize vintage brands for handheld audience

Aug 16, 2006 07:32 GMT  ·  By

SEGA of America, SEGA Europe and San Francisco-based Planet Moon Studios announced a partnership to create game content for the PSP based on a classic SEGA brand.

"SEGA's vast library of properties allows for unlimited possibilities in revitalizing fan-favorites on the PSP," said Bob Stevenson, Co-Founder and CEO of Planet Moon Studios. "Our passion for SEGA's classic brands combined with our extensive background in crafting original games will help us create a compelling new chapter in this fan-favorite franchise."

"With an incredible archive of established franchises, SEGA is always seeking to establish strategic partnerships with top development talent to revitalize our vintage brands," said Scott A. Steinberg, Vice President of Marketing, SEGA of America. "Planet Moon's reputation of creating wonderful games makes them the perfect choice to inject originality and ingenuity to our classic IPs."

This partnership demonstrates SEGA's strategy to reinvigorate its popular classic franchises by developing brand new content and gameplay on current and next-gen platforms. Previously, SEGA announced a partnership with Totally Games on an upcoming SEGA franchise that has not yet been announced, as well as the 2007 release of Golden Axe developed by SEGA-owned development studio, Secret Level.