SD Association Marks Fast SDHC and SDXC Cards

It can be said that a universal truth regarding hardware of any kind is that many consumers are in danger of not getting what they want when they buy something. This is because the specifications of a product are not exactly explained in layman's terms. For larger products, like whole PCs or graphics cards, and even CPUs, this is not so serious because there is enough room on the package to point out some of the special features. For smaller items, however, the situation is quite different.

Memory cards have an especially high potential of causing confusion. There are many types, multiple sizes and each has a specific performance that may or may not make it suitable for a particular task. This can make browsing tedious and can even lead to a customer leaving with the wrong type of card. To remedy this, the SD Association has decided to come up with special symbols that will make the more powerful items stand out from the crowd.

The SDHC and SDXC devices and cards with UHS (Ultra High Speed) interface that are to be manufactured from now on will bear the UHS-I symbol. This will make it easy for end-users of all kinds to spot the products that can achieve transfer rates of up to 104 MB/s.

The other one, the UHS Speed Class symbol, will end up on those cards that support real-time video recording.

"The world-leading SD memory card standard has increased the value, usefulness and longevity of consumer electronic products by allowing consumers to easily upgrade their devices to meet their needs and budgets," said Paul Ritchie, executive director of the SD Association. "The new high-speed symbols are designed to make it easier for consumers to take advantage of the massive storage and incredible speeds offered in SDXC and SDHC products."