Ricky Gervais, Mary Louise Parker in Time Warner Cable Super Bowl Ad

Hate him or love him, but Ricky Gervais has proved to be the right man to get people talking, so having him in an ad to air during the Super Bowl is perhaps one of the smartest marketing moves imaginable.

The British comedian, “Weeds” star Mary Louise Parker, zombies and soldiers, all join forces for the new Time Warner Cable ad that ran during the Super Bowl.

Since the sporting event was watched by over 100 million people, we'd say the telecommunications company found the right platform to boast about the ability to make everything better.

“We make Facebook friendlier than ever and take Call Of Duty to new heights,” the narrator says in voiceover in the ad.

“We let ESPN go anywhere, make Showtimes show up in place you've never imagined, and make Netflix more powerful. Whatever your passionate about, we event better ways to share it, get lost in it and love it even more,” the company boasts.