Ricoh tries to make its way into the shrinking digital camera market by touting a 10-megapixels camera: the Caplio GX100. It's not a shirt-pocket digital camera, not even a DSLR. It's something in between (or something between your shirt pocket and the air). This comes after the GX8 (3x optical zoom, 8,2-megapixels, 1.8-inch display).

The DIWA Gold awarded Ricoh Caplio GX8 was a highly practical model featuring comprehensive manual shooting functions and the possibility to allow system upgrades. The 25-mm thin Caplio GX100 is superior to the GX8 achieving high picture quality due to its high-speed F2.5 aperture and high-performance 24 to 72 mm wide (3x) zoom lens that can be expanded to even ultra-wide-angle shooting equivalent to 19-mm conversion lens. The sensor is tiny: 1/1.75-inch CCD. Not really tiny. It comes with anti-blur technology (based on Ricoh's own CCD-shift method). High-level image processing is enabled and images with low noise are produced through the Smooth Image Engine II image processing engine.

The camera features a 2.5-inch 230,000 LCD with 17-degree viewing angle and it's the first digital camera that supports an attachable (and, of course removable) electronic viewfinder, which provides 100% image coverage with synchronized focal length and no viewfinder error (parallax error). The GX100's hot shoe also accepts an external flash or an external viewfinder. It also comes with RAW image support and it's even SDHC compatible.

The camera will probably meet the needs of professional photographers, "prosumers" and commercial uses.

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