Revver to Bring User-Generated Video Content to V CAST

Revver, the first marketplace for viral videos, announced it will provide its user-generated and copyright-friendly video content to the mobile phones of Verizon Wireless V CAST subscribers. As part of the agreement, due to begin in early December, Verizon Wireless will have a period of exclusivity as the U.S. mobile distribution partner for Revver.

Revenue sharing, the cornerstone of Revver's business model, has been in place since 2005 when Revver became the first online video service to compensate users for sharing content online by splitting net revenue 50/50. As part of the new relationship with Verizon Wireless, Revver will now share net revenue 50/50 with users who have opted to allow their content to be shared via V CAST.

"With Verizon Wireless, our users have another compelling platform to share their work with millions of people and to get paid for it," said Steven Starr, founder and CEO of Revver. "Revver and V CAST share the same audience, a new generation of consumers that discover and share content using new technology."

V CAST subscribers will have access to some of the most popular content from a variety of Revver's video creators chosen from categories on Revver.com, such as Editor's Picks, Viral Video Classics, Extreme Sports, Laughs, Animation, and Cute Overdose. Revver will provide new video clips each week to V CAST, and content will be refreshed twice a week. V CAST users who subscribe to this content can also preview clips of what they will see on-the-go in the "V CAST Collection" section on Revver.com. In addition, clips will be optimized for viewing on mobile phones.

"Offering our subscribers access to cutting edge video content is a high priority for us, so making hot user-generated content available is the next logical step for V CAST," said John Harrobin, vice president of marketing for Verizon Wireless. "We've chosen to work with Revver because of its well-known respect for copyright and for the selection of high-quality video content it attracts."