Nov 4, 2010 14:34 GMT  ·  By

A recent Retrevo report reveals that more than one third of iPad owners also have a Kindle. Also, the consumer electronics shopping and review site believes that Apple needs to watch out for Android next year, “or it could be overwhelmed by an army of phones and apps.”

Study highlights from Retrevo’s “Five Technology Winners and Losers of 2010” indicate that  20% of people surveyed have an iPad; 20% said they don't have an iPad, but they're planning on buying one; 7% said they they don't have an iPad, and are planning on buying a different tablet device; and that 53% said they don't have an iPad, and they're NOT planning on buying any tablet or iPad.

More than one third of iPad owners also have a Kindle, the web site’s staff says, while 21% of people surveyed are streaming movies to their TV, with 22% planning on streaming movies to their TV in the future.

This is where Apple’s set-top box might also fill a few gaps, but it will also be on Google’s watch.

Still, Apple has its toes dipped into many markets. For example, its iPad is “leading the tablet pack”, Retrevo notes.

“An earlier Retrevo study indicated there were many consumers who didn’t think they needed an iPad. A recent study also found over 50% of respondents indicating they didn’t think they needed one but that still leaves an awful lot of potential buyers,” the shopping and review site says.

“We still think more people want one than need one but we’ll be the first to admit we may have underestimated the impact of the iPad. Not only did it take the wind out the sails for netbooks and e-readers but it’s hugely popular as a media reader, game player and all-around electronic companion,” adds Retrevo.

According to the site’s findings, the iPad is even making inroads into the Enterprise market and small to medium businesses, but this hardly goes as breaking news.

“It has spawned a whole new category of tablet computers that should show explosive growth in 2011,” Retrevo’s editors say.

Retrevo also went out of its way to try and figure out what will happen to the iPhone market-share when “an army” of Google-powered phones and apps arrives. According to their analysis, Android will undoubtedly give the iPhone a run for its money.

“What’s interesting to note is that as strong as the iPhone is, Android already has gained 2/3 the number of users in a relatively short time,” Retrevo writes. “For some time, it didn’t look like any other smartphone had what it takes to give the iPhone some competition until smartphones like the Droid, Incredible and EVO 4G came along and provided an alternative for app developers.”

The site qotes Google CEO, Eric Schmidt as saying that the search giant was selling Android phones at an accelerated pace: some 200,000 sold every day, up from 100,000 two months previous and 60,000 a month before.

As such, Retrevo concludes: “At this rate Android phones should start outselling Apple's claimed 230,000 iOS activations a day. We think Apple needs to watch its flank in 2011 or it could be overwhelmed by an army of phones and apps.”