It looks like PC makers might need to take a leaf out of DRAM makers' book

Jul 19, 2013 13:51 GMT  ·  By

It took a couple of years for makers of DDR3 DRAM chips to figure out that if they wanted to survive and balance supply and demand somehow, they'd have to control exactly how many chips, modules and kits they make each month.

Now, it's looking more and more as though makers of PCs, desktops especially, might have to use a similar tactic.

After all, it's not every day that the retail channel is overloaded with PCs.

That's right, channel retailers have been having trouble clearing their PC inventories. There are still too many PCs based on Intel Ivy Bridge CPUs, and it might take the whole year to sell them all, assuming Haswell-based configurations leave room for them in the hearts of prospective buyers.

Still, as bad as this is for companies, it's great for the rest of us, since this all might lead to lots of promotions and general price cuts, so keep an eye on your local retailers.