Retail Audit System Running on Ordinary Mobiles

Fastech Integrated Solutions, a well-known provider of mobile, retail merchandising solutions for the Consumer Packaged Goods industry, recently announced a new release of FastLink, an innovative retail audit system that runs on an ordinary cell phone.

FastLink 2.0 adds support for projects so that retail activities can be grouped and managed against overall brand and corporate objectives. Additionally, FastLink 2.0 now supports budgets so that work time and costs can be charged back to clients or allocated against projects. FastLink was first introduced at the 2006 Annual Meeting of the National Association for Retail Marketing Services.

"FastLink was developed specifically with the requirements of a mobile merchandising sales force in mind," noted Robert Boyer, Senior Vice President at Fastech. "We have a long history of delivering mobile solutions to the Consumer Packaged Goods industry. Our customers have been seeking solutions that are less capital-intensive but that still provide robust business intelligence, quick analysis, and actionable information in shaping retailing decisions."

FastLink is a simple, reliable and affordable way to manage retail execution so that in-store activities support overall corporate and brand objectives. FastLink runs on an ordinary cell phone and is offered as a monthly subscription service, so there is no capital expenditure for hardware or software.