14 DAY TRIAL // Even though some Taiwanese companies have finally managed to get USB-IF certification for their USB 3.0 hub controllers, Renesas remains the main provider of such chips, having now decided to double production.
It appears that the SuperSpeed USB 3.0 standard that most people already have come to know and love has reached a milestone of sorts.
In fact, one might say that the main provider of USB 3.0 controller chips has reached a milestone as far as sheer sales volumes are concerned.
What the company's newest press release reveals is that Renesas has sold 30 million host controllers already, this being enough to prompt a doubling in production capacity.
“The fact that our USB 3.0 host controllers surpassed the 30 million cumulative shipment mark in just one-and-a-half years serves as a clear demonstration that Renesas Electronics is the leader in the USB 3.0 market,” said Yukihiko Matsuda, Associate General Manager, Industry & Network Business Division, Renesas Electronics Corporation.
“To address the increasing adoption and orders from both new and existing customers in a timely manner, we decided to ramp up our production, and in the meantime, our product lineups will continue to evolve, expanding their possibilities by adding new features to further respond to customer requirements.”
The 30 million sales milestone was reached on May 19. Basically, the interface is in such high demand that Renesas is certain it can't go wrong by so substantially increasing its inventories.
For those than want numbers, the outfit wants to make 6 million chips each month, starting in June, 2011.
Future models should end up being more power efficient, compact and even faster than the ones currently on sale.
What remains is to see how many new SuperSpeed products get released at Computex, Taipei, and how quickly they, and those set to come afterwards, are in completely replacing USB 2.0 ones as mainstream solutions.