Reggie Fils-Aime: Wii U Shows Nintendo’s Commitment to Entertainment

The company plans to make the console the center piece of the living room

Reggie Fils-Aime, who is the leader of Nintendo of America, has emphasized the fact that his company has always been interested in offering a range of entertainment experiences via its home consoles and the new connectivity options of the Wii U.

Speaking to the Seattle Times, the executive has stated, “We’ve always been an entertainment company. I think what the Wii U does is further show that our vision is this broader entertainment landscape. Because in the end the time that consumer spends in any form of entertainment that’s not on our device is a missed opportunity for us.”

Reggie Fils-Aime says that every Nintendo product, ranging from Wii Fit to Brain Age, was designed to entertain the people who bought it, even if it also had other uses, from improving intelligence to getting users to lose a few pounds.

He added, “Whether they’re 95 years old or 5 years old, we want to create entertainment that’s going to speak to that consumer. In our view whether we deliver it in a handheld device or in their home, it’s an opportunity to engage with that consumer, make them smile, give them something positive.”

With Wii U, Nintendo is introducing television services to its home consoles for the first time, which will allow the new device to directly compete with the Xbox 360 from Microsoft and the PlayStation 3 from Sony as an entertainment hub.

The main innovation of the Wii U is the new GamePad controller, which includes a touch screen, and most of the titles launched on the new platform will try to use it in innovative ways.

The Wii U will be available in the United States on November 18, on November 30 in Europe and eight days later in Japan.

The television services will be introduced in selected territories later in the year.

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