14 DAY TRIAL // Reddit has been riding a wave of popularity for the past year and especially in the last few months. Digg v4's complete failure is to blame, but it's more than that, Reddit must be doing something right since it's just announced that it has passed the 1 billion pageviews mark.
Very uncommon for large websites, but not the first time Reddit has done this, the site is giving us a peak behind the curtains and showing a screenshot of its Google Analytics page.
"Our monthly Google Analytics page has a new comma that we'd like to show off," Reddit's Mike Schiraldi writes. That would be the comma after the 1 in 1,000,000,000.
"Never has a single punctuation mark brought us so much joy. There are only about 100 sites on the entire Internet that get a billion pageviews in a single month, and now reddit can put on its smoking jacket and join that exclusive club," he explains.
"The New York Times isn't on the membership list, nor is Expedia, Weather.com, about.com, or Fox News. In your face, meteorologists!," he brags.
To paraphrase something that Sean Parker probably never said, but The Social Network made famous, a million pageviews isn't cool, what's cool is a billion pageviews.
Considering that Reddit had only 250 million pageviews in January last year, when it was already five years old, it's quite an accomplishment. The site has been growing all year. By July, it had over 400 million pageviews, the first time Reddit showed off its Analytics page.
At that time it was already significantly larger than Digg. Then followed the Digg v4 fiasco and Reddit never looked back. In December, Reddit had over 800 million pageviews, so it added a further 200 million in the last month alone.