With the release of "Harry Potter and the Half-Blood Prince," the young wizard has once again shattered records at Amazon.com. As of midnight, July 15, more than 1.5 million copies of the book had been ordered on Amazon's retail Web sites worldwide, and more than 919,000 copies ordered on www.amazon.com, making the book the company's largest new product release ever.
In the largest single-product distribution in Amazon.com's history "Harry Potter and the Half-Blood Prince" will arrive on the doorsteps of hundreds of thousands of Muggles across the country today - the first day the book is available to the public - thanks to Amazon.com, UPS and the U.S. Postal Service practicing a little wizardry of their own. Amazon.com offered this guaranteed Saturday delivery option to customers for the same price as Standard shipping, and Saturday delivery was free for Amazon Prime members.
"We'd like to thank our customers around the world for making 'Harry Potter and the Half-Blood Prince' Amazon's largest, most successful new product release ever," said Greg Greeley, vice president of Amazon's North American media business. "We're thrilled to have the opportunity to delight so many Amazon customers globally on this eagerly awaited day."
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