14 DAY TRIAL // Korean giant LG just announced that it is leaving the tablet market and concentrate on smartphones. Like we reported yesterday, Microsoft Surface is competing against Microsoft’s own potential clients.
It’s not like LG had any big impact on the tablet market, but the company made the announcement exactly after the Microsoft Surface launch.
It seems that between Microsoft’s marketing money and market clout and Apple and Samsung's market dominance, LG felt like it was futile to attempt fighting without any new weapons.
Using Android, LG has to face ASUS’ innovative Transformer line and Samsung’s highly successful Galaxy line, but LG doesn't have the impact the latter's "Galaxy" brand has, nor does it have the distinctive innovative features ASUS has.
Building a tablet for Windows 8, LG has to fight Microsoft’s Surface while paying for Microsoft’s operating system.
Many say that Microsoft's Surface is just a way for the company to make Windows 8 popular, but LG doesn't seem to be willing to throw money against Microsoft's marketing machine.
There was no obvious weapon to use against market leading Apple so, considering these, LG simply gave up for the moment.