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August 22nd, 2007, 07:46 GMT · By Bogdan Popa

Read/Watch News on Google

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Following the recent improvements bundled into Google News, the Mountain View company tries another one and implements videos, allowing the users to watch the news instead of reading them. What's more interesting is that the search giant already has agreements with numerous news providers such as BBC, which created special news YouTube channels. This way, Google can insert news
videos into the articles in a matter of seconds as the content is provided straight by one of its products. Today, Lucy Zhang, News Engineering Team, announced that this implementation is over and the US, the UK and the Ireland users can view it.

"Now we're adding video to the mix: we're showing related news videos along with our news articles to give you a broader spectrum of info available. You'll see the prefix "Video" next to story titles, and clicking on these video links will open a video player directly on the page so you can watch the video right there," the Google official wrote.

According to the company's employee, the Mountain View company will expand this offering for every corner of the world in the upcoming months as it struggles to release new flavors of the service. At this time, there are only a few news providers that will give access to videos such as CBS, Reuters and some Hearst TV channels, but more sources will be updated soon.

"Today, viewing news videos or other content types on the web can be a frustrating experience. You often get videos that don't play, sites that require different video player downloads, or have misleading descriptions of the content. That's why we're working with YouTube so you can easily view online videos without any downloads required and regardless of what browser you're using."

If you're one of the Google News, you can find the articles with videos inside by looking for the Video prefix attached to the story title.
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