MOG may have hit the end of the line, in one way, now that it's been acquired by HTC-owned Beats Electronics, but the other music streaming services are still ploughing forward.
Rdio is expanding ever further into Spotify territory with the addition of Sweden and Finland to the list of countries it's available with.
It started out in the US but it’s the brainchild of Skype founders Niklas Zennström, born in Sweden, and Janus Friis, born in Denmark; so in a way, this is coming home.
It has been expanding internationally for a while now, it's available
in several countries in Europe already, the UK, France, Germany, but also places like Brazil and New Zealand.
Spotify has been especially popular in its native Sweden and there's not much setting these services apart, the price and catalogues are roughly the same, so it remains to be seen what Rdio can do to compete there.