Razz Is Officially Launched

Recently, Razz, a leading content service provider of next-generation audio entertainment for mobile content and network users was launched.

Razz will allow users to enrich their voice communications by using either premium or user generated audio content. Through its proprietary technologies, Razz will enable the introduction of sound clips that include music, movie lines, comedians or celebrity quips into live phone calls or on personal web pages. The products will provide a whole new level of customization and interactivity to social communications.

"In conjunction with our aggressive product development and client service strategies, we are now pursuing our own direct to consumer efforts," said Jeff Malkin, CEO of Razz, Inc. "And, as we enter our fifth year of operations, we're also re-branding the company to reflect our singular focus of providing next-generation audio entertainment to the mobile/social networking crowd. Everyone should and will be Razzed... we look forward to becoming a household name."

Aside from the name change, the company has also adopted a new corporate identity, new logo, tagline and website. Since its launch in 2002, the service provider has gained quite a few fans. It will continue to grow in over 15 countries and will be launched in the US throughout this year.

In the mobile industry, Razz is dramatically increasing the revenues of mobile operators and has partnered with several leading service and content providers like Telefonica Moviles, Vodafone or Jamster for distributing products to users around the globe. Having recently ported its audio entertainment to the web and directly to its consumers, Razz has managed to gain traction as a leading Web 2.0 player within the social networking industry.