14 DAY TRIAL // If you select to syndicate your website content through RSS feeds, the first step you should do is create them. You have many alternatives, starting from manual coding to RSS feeds generators usage. In order to obtain the best visibility for search engines spiders, you must have in mind a few basic rules.
On a single page of your website, you must provide all available RSS channels. Beginning from the channel title and description, you must select representative keywords or key phrases that will accurately describe your feeds' content. You must then submit this page to search engine and link directories. You can also submit your feeds to feeds search engines, such as Feedster for example.
The benefits of submitting RSS feeds to search engines is reflected in one way links to your website, which means an increased visibility for search engines robots. After your feeds are republished by other webmasters, you should detect and link to them.
In this way, you will increase the relative importance of your old content and the links you are building will give you a higher rank in search engines. You can also provide links to older RSS feeds inside the same website (internal links). The sum of these actions will determine a higher importance for your RSS feeds, from the search engines point of view.
Another way of promoting your RSS feeds is represented by newsletters. You can provide links for your website RSS feeds to your subscribers in newsletters in order to increase their popularity. You can also use software that will submit your feeds automatically to RSS directories. In any methods or strategies you will select for your feed promotion, you must not neglect the basic rules of search engine optimization, which as you see can be extrapolated also in case of RSS feeds.