14 DAY TRIAL // ROK Entertainment announced that it has launched a live and on-demand mobile TV service streamed over 2.5G and 3G networks, specifically conceived for users of Nokia Eseries devices. Currently available in the UK on a subscription basis, the service will be launched in the rest of Europe beginning with August.
ROK TV can be accessed on Nokia Eseries devices via the Downloads! Service. ROK TV currently works with Nokia E61i and Nokia E65, with support for more handsets to be added at a later date. The service uses about 10 MB of GPRS data per hour of streaming.
"We're absolutely delighted to be working with Nokia on this exciting deployment of mobile TV. As we know there is a huge and as-yet untapped market for live and instantly-available business and financial news amongst mobile TV customers," said Jonathan Kendrick, Chairman of ROK. "We are only targetting this service directly to those Nokia Eseries customers who have a data package in their mobile tariff to ensure subscribers do not pay additional data charges to their network operators."
At first, ROK TV will offer two channel packages: a 5 channel 'Strictly Business' package and a 10 channel 'ROK All' TV package. The 'Strictly Business' package will be focused on business news and information channels such as Bloomberg, CNBC, EuroNews and regional news channels and will be available for ?5.00 per month. The 'ROK All' TV package, available for ?10.00 per month, is an upgrade to the business-only channel, containing all the live business news channels, plus additional sports news, music videos and comedy channels. Both TV packages will come with a trial period, allowing customers to use the service for two weeks free of charge. In the near future, ROK TV plans to include news channels in all the major European languages.
"Nokia Eseries customers tend to be professional people who seek instant information and entertainment, on-demand, so it is a logical and practicle step to offer our customers a business-orientated mobile TV service," said David King, business development manager, Enterprise Solutions, Nokia.