Also, it seems search engines really aren't doing enough to redirect users

Sep 18, 2013 12:30 GMT  ·  By

The CEO of the Recording Industry Association of America, Cary Sherman will make an effort to increase anti-piracy regulation when talking in front of the House Judiciary Subcommittee today, including hinting that maybe Google should have its browser warn users about sites containing infringing content.

According to TorrentFreak, he’s bound to attack various subjects related to the issue, in an effort to “make this digital marketplace truly work.”

One of the issues the RIAA boss will speak about is the Copyrights Alerts System. Since the system is still in its early stages, it can’t be given a full analysis, but the signs so far are positive.

Another topic on the list will be that of search engines who apparently need to do more. Unsurprisingly, the search engines are once more going to be criticized for doing little to help with the infringement issue.

“We believe it would be more useful to see voluntary initiatives by search engines that take into account whether or not a site is authorized to provide the content at issue in determining search result rankings for searches to consume that content,” Sherman’s speech reads.

And if that wasn’t enough hassle for Google, he’d also like to have Chrome divert users away from certain sites and towards others.

“Google has tools in its Chrome browser to warn users if they are going to sites that may be malicious. Shouldn’t that technology be used to warn users of rogue sites?” Sherman is set to ask rhetorically in front of the Committee.

“Or better yet, can Google use similar technology to highlight or identify sites that are authorized? Imagine if links to content on legitimate sites were labeled – directly in the search result – with a certification mark indicating that the site is licensed and actually pays royalties to creators. That educational message could have a profound and positive impact on user behavior,” the speech reads.