14 DAY TRIAL // Qualcomm Incorporated announced today that the first handsets powered by its Brew Mobile Platform (Brew MP) operating system were expected to come to the market during the ongoing year, and that the platform would be supported by various OEMs and developers. At the same time, the company also noted that AT&T was one of the carriers which already committed to deliver Brew MP-based devices to its users this year.
The Brew MP operating system, notes Qualcomm, is set to provide high-end features across all 3G technologies, and can prove great additions to the offerings of all market tiers of mobile devices, such as the emerging low-cost smartphone category. Moreover, the platform features backwards compatibility with previous Brew versions, so that users can enjoy access to the multitude of already available applications.
“Brew MP, as a native and fully realized mobile OS, boasts new APIs that give developers the ability to directly access ASIC hardware for optimal application performance functionality, while abstracting the various chipset hardware interfaces for software reuse and easier chipset handset migration,” said Cristiano Amon, senior vice president of product management for Qualcomm CDMA Technologies. “Although Brew MP functions well on all tiers of devices, Brew MP will help drive the emerging low-cost smartphone category, giving operators and developers the ability to differentiate services and monetize their most innovative ideas in the mass consumer market globally.”
According to Qualcomm, some of the main features of the platform are its openness and operator focus, and the fact that it can be integrated with almost all mobile content delivery systems. At the same time, the company mentioned that it was focused on delivering a great deal of tools and services for new and established application publishers and developers. The first mobile phones running under Brew MP should hit the market in late summer 2010, and volume availability is expected prior to the holiday shopping season.
“In early 2010, Qualcomm will unveil its revamped online resources, leveraging the best elements of its current support site, while making major improvements based on Brew MP developer feedback. In addition, Qualcomm will be standardizing Brew MP application testing and it has significantly lowered testing costs to better support developers' business and technical needs as they compete in today's highly dynamic mobile content market. To access the AT&T and Brew MP tools today for developers interested in creating Brew MP applications for AT&T's coming Brew MP devices, visit developer.att.com/sdk,” the company also revealed.