14 DAY TRIAL // After little to no market feedback, four failed launches and overall inability to produce a suitably high and interesting inventory, Qualcomm's Mirasol display technology is being relegated to the back burner.
The Mirasol display, which absorbs ambient light through a process based on butterfly wing iridescence, has become one of those interesting but failed experiments.
Despite the efforts of Qualcomm, and the few companies that had e-readers equipped with it, the technology has failed to spark a viable level of interest.
The hints have been around for months, lack of market feedback being the most obvious.
Now, Qualcomm has thrown in the towel, saying that it is open to licensing deals but that it won't be manufacturing them anymore.
“With respect to QMT, we’re now focusing on licensing our next-generation mirasol display technology and will directly commercialize only certain mirasol products. We believe that this strategy will better align our updated roadmap with the addressable opportunities” said Paul Jacobs, CEO, Qualcomm.