O2 to increase the number of uiOne handsets over the next 12-18 months

Feb 10, 2007 14:31 GMT  ·  By

QUALCOMM announced it will extend its strategic collaboration with U.K. mobile operator O2 to expand its portfolio of handsets based on QUALCOMM's uiOne platform. O2 plans to increase the functionality and the number of uiOne handsets available to subscribers over the next 12-18 months.

In September 2006, O2 launched the O2 Ice, the first handset within its U.K. and German European markets based on uiOne. Since its launch, O2 has received positive customer feedback. The implementation of the uiOne framework has enabled O2 to lay the foundation to create a consistent user experience across a range of O2 branded devices.

"Providing our subscribers a unique, personalized experience while maintaining the value of our brand are paramount goals for O2. QUALCOMM's uiOne offering has helped us to accomplish this," said Ian Clarke, head of devices, O2 UK and president, O2 Asia. "The O2 Ice has gained affinity amongst our customers for its stylish look, ease-of-use and intuitive user interface, and support for compelling data services."

The uiOne platform provides an open and flexible combination of products and services that assist in the creation and deployment of customized mobile user interfaces and content. By expanding the number of uiOne-enabled devices, O2 will be able to provide a superior mobile experience to its users. O2 was the first European service provider to take advantage of uiOne, developing its own brand of devices.

"O2's launch of uiOne was a pioneering achievement and we're thrilled that the success of the O2 Ice has led to the expansion of new uiOne handsets in its portfolio," said Herbert Vanhove, vice president and general manager, QUALCOMM Internet Services, Europe. "In an increasingly crowded mobile market, operators are seeking ways to separate themselves from the competition and subscribers need better ways to access the services that matter to them. We feel uiOne helps achieve these goals and we look forward to continuing our work with O2 on these fronts."