We've had so many versions of MOTORAZR until now that the launching of one more doesn't prove to be that much of a shock. Mother's Day turned out to be the perfect occasion for the people at Motorola to introduce the new purple MOTORAZR.

Besides its flashy purple color, this new model from Motorola holds little novelty. Actually, it has most of the basic functions of the original MOTORAZR V3, but with a slight upgrading.

This purple MOTORAZR V3i is capable of MPEG4 video playback, it supports removable media cards and also has a DAP music player, which makes it more of an entertaining device than of a business use one. Furthermore, it is equipped with a 1.23 megapixel camera and supports Bluetooth wireless technology. To enhance call making, it also has speaker independent voice activation.

Let's face it, this purple MOTORAZR V3i may be colorful, it may even be pretty. But, all in all, it's just another occasion for Motorola to add more units to the already 50 million MOTORAZRs sold worldwide until now. Even more, it may turn out to be an excellent occasion for women to renew their cellular 'wardrobe' with a new stylish color upgrade for their MOTORAZR V3i.

"The bright purple color makes this handheld the perfect gift for women who appreciate style, design and the latest technology." said Jeff Miller, vice president, Motorola. Not only that, but he promised that many other exclusive products will be available in the MotoStore beside this one.

The purple MOTORAZR is available only online at Motorola's MotoStore for the price of USD239.99. A discount of 20% is available if two such phones are bought online.