14 DAY TRIAL // Puma is a major apparel company on the right way to sustainability. According to its officials, the enterprise struggles to display its new eco-conscious conduct through an innovative line of clothes which, once recycled, will most likely please your backyard.
The representatives talk about a brand-new project, developed on two different tracks: a biological and a technological one. Both ideas focus on the theory that there is life after death, at least for the new Puma products.
Once they are no-longer-needed, the items can be used to bring a completely different product to life, for example brand new tires for your car.
This path describes the technological cycle. While revealing the benefits of this strategy in a completely different area, official from Puma say that their products will have the ability to be composted and buried in one's backyard.
The company suggests that the owners of the future Puma products can forget about landfills when they think about abandoning their used products. Shoes, T-shirts and bags will be either composted, or recycled, either way they won't end up as permanent guests in open dumps.
This is not the first time when Puma thinks about minimizing its impact upon the environment, while increasing its profit margins and attracting a large segment of buyers which have already embraced green values.
Last year, the enterprise revealed its commitment towards a more sustainable future by launching the Clever Little Bag on the market. Their products represents a more earth-friendly option for shoe storage. It is a clever reusable bag whose manufacturers use up to 65% less paper, water, diesel and energy to offer their customers the eco-friendlier equivalent of shoeboxes, containers which are often thrown out right after the product is bought.
While adopting this strategy, Puma makes sure its name can't be included in a rank of major companies whose names are currently associated with deforestation.
Microbiology can be fashionable and designer Anke Domaske proves just that by working on a line of clothing with zero chemicals, relying on milk to obtain an innovative industrial-strength fibre.
The company spares no efforts in being able to guarantee that its future products are entirely sustainable and risk-free for the environment and the wellbeing of their buyers.
Officials from Puma are waiting for their line of products to express how they feel about the environment, taking into consideration that no product is competitive enough, unless it's 100% green.