Multimedia

Prices Drop on April 1st

No fun intended

By Dan Frincu, Hardware Editor

26th of March 2007, 14:22 GMT

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Apparently, the Blu-ray - HD-DVD battle still continues, with no winner expected to show up out of the two any time soon. Obviously, this takes the same form as other "wars" we've encountered in the computer

industry, but this is similar to the attempt of touching the line of the horizon, you can never do it and it's a never ending struggle.

Among the products that have had the attention of the public eye in the last period of time we have the HD-DVD technology. Toshiba is one of the supporters of the HD-DVD technology and they've announced reducing the prices for both of their second-generation optical drives. For the Toshiba HD-A2 the new price will be $399, from $499, and for Toshiba HD-A20 it will be $499, from $599.

They have also reduced the price for Toshiba HD-XA2 HD-DVD Deck to $799 from $999. The Toshiba HD-A2 is the cheapest stand-alone high definition player on the market and the company's decision is also determined by Sony's introduction of a lower priced Blu-ray player, the BDP-300, with a MRSP of $599.

Going the distance to bring HD-DVD closer to the public is one good step that Toshiba is taking, considering that Sony delayed the launch of PS3 for a long time just so that they can fit the Blu-ray player to it. And after the bad luck they had with the batteries, this really wasn't the right choice to make, which later translated into the big sales registered by the Wii console, and right now, PS3 might be their ticket out of the mess they've gotten into, and, then again, it might not.

TAGS:

Toshiba | HD-DVD | Sony | Blu-ray

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