Video game publisher Ubisoft believes that the Prince of Persia franchise is not getting a new video game because the executives think it should have time to rest and breathe before introducing new ideas for fans to explore.Yannis Mallat, the chief executive officer at Ubisoft Montreal, tells IGN that, “Brand management is a tricky thing. It needs people’s attention a lot. I think it is fair to say that, right now, Prince of Persia is being paused. But we said the same thing for some other brands that suddenly popped up because a team is willing to do it.”
It’s unclear whether Ubisoft is currently uninterested in Prince of Persia because of the limited quality and impact of the last few games in the series or because it simply lacks a clear future direction of the universe.
Mallat adds, “I’m not scared at all for Prince of Persia fans. We’ll find something to entertain them with in the future. Prince of Persia is part of Ubisoft’s portfolio. As a matter of fact, we sometimes iterate on franchises and sometimes we give them time to breathe and time to grow, or time to rest.”
Fans will get information on any new development on the Prince of Persia front as soon as Ubisoft approves a new title.
During 2012, a number of images were leaked, said to show the new Prince of Persia title, but Ubisoft has not commented on the rumor.
The last game in the series was Prince of Persia: The Forgotten Sands, which launched during 2010 and which bridges the gap between The Sands of Time and Warrior Within.
Despite the return to the core storyline of the series, the game has failed to impress the fan base, mainly because of its repetitive and simple combat mechanics and short story.
A new Prince of Persia title might be revealed after next-gen consoles are launched by Sony and Microsoft.