14 DAY TRIAL // It is a known fact that ASUSTek likes to pride itself as being one of the leading manufacturers of motherboards and even of consumer electronics. As if that wasn't enough, the company's ego might have just received a sudden boost from the recent "quarrel" with fellow Taiwanese competitor, Gigabyte, a feud that ended with ASUS coming out as the winner party. With this in mind, it's relatively easy (and understandable) to say that ASUS is going through a very good phase. And maybe this is why the company has also decided to initiate price cuts for its P45-based motherboard lineup.
According to sources among Taiwanese distributors, as cited by Digitimes, ASUSTek has recently started lowering the prices for the Intel P45-based motherboards in Taiwan. This should definitely come as a nice surprise for computer users who need to built, or just upgrade their desktop computer systems to some of the latest technologies.
Obviously, ASUS' actions are meant to further stimulate the sales of the high-end motherboard lineup, especially after the boards have already proved to be an impressive success as soon as they hit the store shelves. Before making this decision, ASUS is said to have been approached by many distributors/agents who reportedly told the Taiwanese manufacturer that the success of the P45 lineup needed to be further exploited before the summer holiday period.
Consequently, the above-mentioned sources claim, ASUSTek has lowered the price tags for its P45 motherboards by about 5-7%. The percentage might not be that high if you think of it but, considering the fact that we are talking about one of the latest chipsets to have been released on the market, the price cut is laudable. Furthermore, were we to add the fact that rivals Gigabyte and Micro-Star International (MSI) have no similar plans for the near future, then ASUS will most certainly continue to be successful with the P45-lineup.
Intel has launched its 4-series chipsets at this year's Computex show in Taipei, providing users with support for the latest technologies available on the market, including DDR3 support and multi-graphics setup.