14 DAY TRIAL // Press releases are very important for news companies as well as general public audience. The editors take the subject of a press release and create articles based on the respective subject. As a consequence, there are significant differences between a press release and a news article. A press release must reach a maximum audience level through various promotion and presentation methods.
The newswire services have the role to transmit press releases to the media or general public. The impact of a press release will depend mostly on the type of presentation and the accessibility level. The Marketwire website provides a complete newswire service. It shows a new approach of press releases format and presentation based on the Marketwire Social Media 2.0 product.
Marketwire Social Media 2.0 platform changes the traditional character of newswire services. By combining the Web 2.0, social networking and basic web promotion principles, this platform guarantees the increased accessibility and transparency of press releases content for over 200 million internet users. In essence, Marketwire Social Media 2.0 is a newswire service which has the character of a social media utility.
It provides comprehensive features which simplifies the creation and the promotion of press releases. According to Marketwire website: "Social Media 2.0 provides automatic news availability inside hard-to-reach social networks such as iTunes?, Photobucket?,YouTube? and Twitter. In addition, Social Media 2.0 boasts the largest Second Life? news channel distribution of any newswire."
Marketwire Social Media 2.0 has two distribution options: basic and enhanced. Both versions have the next common features: tagging and bookmarking options (there are provided up to fifty social bookmarking and tagging services), RSS feeds, permalinks, keyword cloud browsing facility, website thumbnail and many more. By using the Marketwire Social Media 2.0 platform to publish press releases, you can have the following main advantages: increased visibility of your Internet presence, the enhancement of your audience level, a modern and comprehensive method of press releases presentation (for example you can add multimedia like photos, videos or audio files) and maintenance of information flow bi-directional through various audience feedback alternatives.