A new flavor of Motorola Boot Services comes with the logo inside

Apr 1, 2014 10:51 GMT  ·  By

Those of you who will decide to purchase a new Android-based device will see that there’s a new logo present on it when booting up, one that reads “Powered by Android,” and which is currently mandatory on all new smartphones and tablets, it seems.

According to a post on Geek, the Internet giant has updated its Google Mobile Services agreement and is currently asking all makers to add the branding to their devices. Motorola, HTC and Samsung are some of the first companies to have adopted this logo.

Both HTC and Samsung have already adopted the new “Powered by Android” logo for their latest flagship smartphones (namely the HTC One M8 and Samsung Galaxy S5), and other mobile phone makers should follow suit in the near future.

As for Motorola, it appears that the company went a different route with the adoption of the logo and included it in the latest version of the Motorola Boot Services application.

The software was updated yesterday, and the guys over at Android Central claim that the new logo can already be found there. You can download Motorola Boot Services from the Google Play store (only for Moto X and Moto G handsets).

Moreover, it appears that the entire boot up sequence on these phones has been changed, as the video embedded below shows. The release notes for the app also unveil that new media has been included, aimed at enhancing the phone power-up experience.

Whether a well-designed April Fools prank or an official change from Motorola, the feature looks great, one should agree. You can have a look at the clip embedded below to check it out.

According to Geek, Google has come up with a specific set of rules regarding the placement of the “Powered by Android” logo on new devices during the boot up sequence.

At the same time, the news site claims that all makers interested in gaining access to Google Play Services on their devices should comply with the new policy.

What this policy will ensure is that all users who buy a new device running under the Android operating system are fully aware of that, even if Android is not a household brand, as Geek notes.

Even so, the presence of the new logo on smartphones should not influence the experience that users receive, given that manufacturers are expected to continue being able to come up with their own set of customizations for them, just as they did before.