The products will feature peanut butter and they are aimed at teens

May 15, 2013 13:57 GMT  ·  By

The Kellogg Company is making two new flavors for its crowd-pleasing Pop-Tarts brand available.

Their promotional Gone Nutty! section is set to include two peanut butter options for the treat. Pop-Tarts will now be available in Peanut Butter and Frosted Chocolate Peanut Butter, as well as the flavors we are all accustomed to.

According to the Nasdaq website, the product targets teenagers and it is intended as a breakfast option. However, it is set to contain actual sugar in crystal form as well as real peanut butter at the core of the tarts.

The Kellogg Company has gotten a #3 or “Hold” tag Zacks Rank #3, a sign that it is a brand that consumers trust.

The Kellogg's site details that, as some people are allergic to peanuts as well as other ingredients in their new products, the Gone Nutty! selections are prepared using separate equipment.