Poor Windows 8 Sales Performance Causes Trouble for Intel

Quarterly earnings indicate that Windows 8 did nothing to boost PC sales

By on January 18th, 2013 06:20 GMT

Intel is one of the companies that are more or less affected by the never-ending decline of the PC industry as statistics indicate that sales in this market are still going down.

According to Business Insider, Intel reported $0.48 in earnings per share, even though the company expected to get a maximum of $0.45.

But despite these figures, Intel’s PC sales remain weak and Windows 8 is considered to be one of the reasons. The UI changes implemented in the new operating system, as well as the lack of a Start button, convinced buyers that it’s better to stay away from Windows 8 and stick with Windows 7. In the end, hardware manufacturers, including Intel, are among those affected.

Microsoft said it had managed to sell a total of 60 million Windows 8 copies since launch, but it’s hard to estimate how many of these licenses are actually used on new Intel computers.

Intel, however, is not the first company to get hurt because of Windows 8’s sales performance as Acer, Asus, and Fujitsu also revealed that Microsoft’s new operating system had done little to boost their sales.

And judging by unofficial reports, Windows 8 is yet to take off, with many users explaining that all interface changes are actually confusing and would require additional training.

The lack of a Start button, for example, is considered one of the main drawbacks of the new Windows version, even though Microsoft officials previously said that it was only a matter of time before everybody got used to the new Start Screen.

But statistics revealed by software companies across the world that created third-party Start button apps demonstrate that users actually need such a feature in the new operating system. Pokki, one of the apps that can bring a Start button on Windows 8, recorded no less than 1.5 million downloads in less than two months.

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