The pooch seems to enjoy having its picture taken by the media

Sep 19, 2012 14:19 GMT  ·  By

During this year's unveiling of the Mulberry Spring/Summer 2013 collection, the models sent to show off various outfits got some unexpected competition from a grey poodle named Max, which pretty much stole their spotlight and drew the media's attention more than some would expect.

As one can easily notice in the picture, the dog was supposed to wear outfits that matched those displayed by the models, and thus help highlight them.

However, whether it was because of its graceful strut or perfectly styled fur, the fact remains that Max somehow became the focus of this fashion presentation.

On the other hand, some animal rights activists are bound to frown in disapproval, given the fact that dogs are supposed to chase after cats and not be made to serve the fashion industry.