Discussions on whether the Internet could prove to be the deciding factor and best media to advertise a campaign are no longer important. The last couple of elections that has been proven time and time again,
but not like it was shoved in our faces late last week, as Obama was granted seemingly holy blessing via the web. His campaign managed to draw 88 percent online of the record-breaking 32 million in January.
Hilary Clinton has not yet released the numbers on her campaign donations but they are thought to be lower than that, in the 20 million range. Both her and Obama have been aggressive fund raisers and that pays off now, when it matters the most.
The 32 million raised was the largest amount of money ever raised by a candidate, and as a member of his campaign confessed to Michael Arrington of Tech Crunch, 28 million of that were raised online, more than Howard Dean managed to raise in his entire campaign. Dean was the perfect example of a candidate to turn to the Internet, his campaign last elections was almost exclusively web based.
"Barack's $28 million in online contributions came from more than 250,000 contributors. 90% were under $100. 40% were $25 or less, and 10,000 people gave $5 or $10 to the campaign," said Arrington.
Obama's campaign manager, David Plouffe, told the Associated Press that the campaign attracted 170,000 new donors, for a total of 650,000 overall and that "The $32 million raised in one month matches the campaign's best three-month fundraising period in 2007, when the campaign raised $30 million in primary money and $2 million for the general."
Now doing the math, the clear picture is revealed. Over one third of donors chose the Internet, to underline the importance of a campaign well targeted and optimized on today's society instead of sticking to the traditional style. Being acknowledged as a tech-savvy candidate sure helps.