14 DAY TRIAL // Not every tablet lover out there owns an iPad or a Samsung Galaxy Tab 10.1. As a matter of fact it appears that in some countries in Europe, customers prefer the no names and not the big brands we always hear about.
Polish newspaper Rzecpospolita explains that Poles, for example, aren’t your typical tablet consumer. They prefer the shady brands that don’t make the headlines like Apple, Samsung, Asus Lenovo and Acer.
According to their research, 44.9% of the Pole tablet market in Q3 2013 is owned by largely unknown tablet makers. For example, unheard of brand GoClever has managed to grab 3.7% of the market, while Lenovo only has a meager 2%.
How is this possible, you might ask? These unknown brands price their slates so competitively that customers just can’t turn their face away from them. GoClever introduce its 7-inch A73 offering for $122 / €90 which went down to $102 / €75. Regardless of the poor specs packed inside, customer demand has been apparently blooming.
Like many developing markets, Poles looking to buy a tablet are mainly concerned about pricing, not about brand or the specs packed inside. On top of that, more and more manufacturers emerge aiming to make a name in the slate market, so the offerings are extremely diverse.