Podcasts have already become somewhat of a trend, and an increasing number of companies are including them in their services. After Apple's announcement that iTunes 4.9 will support podcasts, now, as reported by Susan Kuchinskas, Blinkx will also add them to the media content accessible by means of its blinkx.tv search service.
The Blinkx technology
uses voice recognition to index media content, and, according to the company's founder, Suranga Chandratillake, it's much more reliable at finding audio and video content containing the word or phrase typed into the query box, because it generates an index of each word spoken. Other video search services, including Google and Yahoo rely on the information provided by content creators, which is often too general or too scanty.
"Podcasters are passionate about recording their half hour of content, but they won't sit down and write out what they just spoke about. It's surprisingly badly tagged," said Blinkx's founder.
He also said that the new channels were a response to the proliferation of audio and video blog content in the last few months. In fact, blinkx has logged about 20 - 25% more media content than before.