14 DAY TRIAL // Plus size women have been waiting for this collection ever since indie rocker Beth Ditto announced that she was teaming up with Evans to come out with it. They finally have their chance now, as the collection is gradually starting to show up in Evans stores all over the UK, with talks to bring it to the US as well. The reception so far has been nothing short of amazing, The Examiner says.
Beth Ditto for Evans is a mixture of edgy, electric pieces meant to make heavier women see that, truly, only the sky is the limit when it comes to fashion, and definitely not their own body as they may have believed until now. All items have been inspired by Ditto’s personal style, the same that got her both raving reviews from fashion insiders but also negative hype from critics, who are flagging her just as bad an example as size 0 models. The rocker has also been heavily involved in the creation of each piece, which makes the line more than just plain imitation.
“Many plus size fashionistas have been awaiting the edgy line that is collaboration between the UK plus size retailer and the indie rocker. Beth has been the full-figured girls’ fashion icon for years now. It was only a matter of time before she made her mark in the fashion industry. The line, which debuted at midnight, is a mixture of edgy pieces and trendy staples. It has the printed leggings which are all the rage this year. There is even a jumpsuit and bodycon dresses. The most impressive and least austere pieces of the bunch feature an abundance of sequins. Beth Ditto for Evans is not for the woman that wants to blend into the background. Ladies that want to [be] seen, however, will love this collection.” The Examiner says in a brief review of the newly launched line.
The singer herself has often stressed that her fashion is not for the average woman, and clearly for those who try to pass by unnoticed. Laden with electric colors and studs whose unique combination draws the eye immediately, the Beth Ditto for Evans is nothing short of stylish extravagance that follows the current trends almost to the letter while also bringing in a twist of rebellion by the mixture of unlikely elements. It is this that, in the end, Beth believes, will make heavy women accept that they too are beautiful and can be extremely trendy no matter how much they weigh.
“Designing this line is a dream come true. I wanted to make something special, just for us, something never seen before. I hope the clothes inspire you to think outside the box. After all, boxes are square and in more ways than one we are not.” Beth Ditto said upon launch. The collection includes sizes from 14 to 32, and is already available in Evans stores across the UK (Birmingham, Glasgow, Liverpool, Nottingham, Brighton, Leeds, Newcastle, Manchester, Meadowhall, Cardiff, London Marble Arch, Dublin, Plymouth, Belfast, Bluewater, Bristol, White City).