Playboy Goes Digital

Playboy Enterprises announced today that Playboy, the world's best selling men's monthly magazine, will launch a digital edition beginning with its October 2005 issue in conjunction with Zinio Systems, Inc., the worldwide leader in digital publishing and marketing services.

"Since the first issue in 1953, Playboy has been about lifestyles, and our readers have been among the earliest adapters to cutting edge trends and technologies," said Playboy Founder and Editor-In-Chief Hugh M. Hefner.

"The tens of millions of consumers around the world who consider Playboy to be the gold standard for entertainment for men will welcome our digital edition," Hugh added.

Playboy Enterprises' Chairman and CEO Christie Hefner added, "We see this as a natural extension of the Playboy brand. We have worked with Zinio over the last six months, offering subscription and single copies of our popular special editions, and the response has been extremely positive. By launching Playboy digital, we are offering consumers worldwide a digitized product identical in every way with Playboy's print edition."

Playboy readers around the world can buy a digital subscription or single copy by logging on to http://www.playboydigital.com or http://www.zinio.com.

A subscription or single copy will be delivered instantly via the internet through a download to a PC, laptop or Mac. Digital copies will be received by subscribers automatically each month and can be read online or offline.