14 DAY TRIAL // A new report coming from marketing analysis firm Compete shows that gamers in the United States are more attracted by the PlayStation 4 home console from Sony than by the Xbox One from Microsoft, according to their online activity.
The company used a set of advanced algorithms to analyze how gamers in the United States searched for information about next-gen consoles and how they placed pre-orders based on that info.
Three quarters of those who were surveyed said that they were considering buying a PlayStation 4, while 39 percent said that they wanted to pick up an Xbox One, according to NeoGAF.
61% of the people that Compete tracked were only interested in the Sony device, while only 27 percent said that the Microsoft console was the one they focused on.
Apparently, gamers were quick to place pre-orders in June, once both platforms were announced.
Since then, gamers have placed 52 percent less pre-orders.
The PlayStation 4 will be out on November 15 in the United States and two weeks later in Europe, for a price of 399 dollars or Euro.
The Xbox One will be delivered on November 22 in 13 core territories and will cost gamers 499 dollars or Euro.
Both companies are saying that, at the moment, it will be hard to fulfill initial pre-orders and that on launch, it will be difficult to find actual devices on store shelves.
Sony and Microsoft are both marketing their consoles to both core gamers, with exclusive releases like Killzone: Shadow Fall and Ryse: Son of Rome, and to those who are more interested in watching multimedia content downloaded from the cloud.
Analysts are expecting the Xbox One and the PlayStation 4 to sell better than their predecessors before the end of 2013 and then power a video game industry rebound next year.