14 DAY TRIAL // The recent $50 price cut made to the PlayStation 3 base model by Sony has gotten developers that made or are making games for the platform pumped about their sales expectations, as brand new owners of the device are now looking for PS3 games.
Sony's PlayStation 3 hasn't been going through its best of times in terms of sales, at least in North America or the UK, as the Xbox 360 managed to consistently beat it each month.
Now, after it implemented a pretty big price cut last month to the base 160GB PlayStation 3, taking it down from $299 to $249, the Japanese company is reporting massive surges in sales, and its expectations have certainly improved a bit.
What's more, Sony Computer Entertainment America's Vice President of Publisher Relations, Rob Dyer, confirmed that third-party companies were quite pleased with the price cut.
"I was in Cologne at Gamescom when [Sony] made the announcement about the price cut being effective worldwide immediately, and I was there with a lot of third parties, sitting right next to EA at that moment, and everyone is pretty pumped up," Dyer told IndustryGamers.
"We're getting the type of response from re-orders on catalog product that we want to see given that kind of markdown. Needless to say, when you have a $50 price drop, good things are going to happen. We're seeing a follow through almost immediately, and in my world with regards to third-party it's all good."
With the price cut, which is already in effect all over the world, Sony is now hoping to overtake Microsoft's Xbox 360 in the UK, at least, and score a win for the month of August in North America. Also, seeing as how quite a few big PlayStation 3 exclusive titles are coming this fall, from next week's Resistance 3, to October's Ratchet & Clank: All 4 One or November's Uncharted 3: Drake's Deception, it's going to be a pretty good end of the year for Sony.