Play Road Trippin’on Your iPhone, Upgrade Your Real-Life Car

Sears Auto Centers has partnered with EA Mobile to incorporate Sears Auto Centers and BFGoodrich Tires products in EA’s Road Trippin’ game for iPhone, iPod touch, and iPad.

Road Trippin' offers a free visit to 100 cities across the United States, giving players various missions to accomplish.

Gamers must complete hundreds of activities and discover attractions like Area 51 and other iconic locations, as well as customize their ride, collect souvenir snow globes & shot glasses, answer travel trivia to earn daily bonuses, and visit friends to see their own stats, and their cars.

EA Mobile worked with Sears Auto Centers to bring branded auto shops into the game, to support its debut. Players getting to Sears Auto Centers destinations throughout the game will be able to tune up their rides and receive "power boosts". Extra points are also to be earned.

Sears Auto Centers and BFGoodrich Tires are also offering discounts on tyre upgrades in real life. If you’re a player and you own a car, expect them to pull up in your driveway and replace the tires on your car.

The discount will be offered exclusively to Road Trippin' players, said Sears.

Commenting on their initiative, Dave Madden, Senior Vice President of Global Media Solutions at Electronic Arts, remarked: "Games are the most popular type of app used on mobile devices, and with more than one billion smartphones in market, mobile game integration now offers brands a chance to reach broad consumer audiences."

"But it's more than just numbers—this collaboration allows Sears Auto Centers to feature products in clever and fun ways that add value to the game experience plus a chance to earn real-life rewards," added Madden.

"Mobile gaming is a great venue to introduce Sears Auto Center's products and services to a new generation of customers," said Lori Williams, Chief Marketing Officer for Sears Auto Centers. "With the number of mobile game players growing every day, Road Trippin' enables Sears Auto to leverage this new marketing channel to engage with potential customers in a relevant way."

Download the Road Trippin' app from the iTunes App Store here.