14 DAY TRIAL // PopCap's Plants vs. Zombies: Garden Warfare shooter wasn't that popular when it was first pitched to publisher Electronic Arts, according to the company's Frank Gibeau, but it was eventually approved because it delivered something new to consumers.
By far one of the most intriguing games that were revealed at E3 2013 was Plants vs. Zombies: Garden Warfare, a shooter adaptation of the tower defense strategy game from PopCap.
The outlandish title came from a partnership between PopCap and EA's Vancouver office, who started pitching it during an EA executive meeting.
The initial sentiment was split, according to Frank GIbeau, who talked with VentureBeat.
"When they first brought it forward, frankly half of us hated it. [Laughs] Another half of us saw the potential in it. I greenlit the game because I thought it was fun and because it was time to try some different things, to take some risks. The combination of EA console developers and the PopCap creative direction and brands, it is really working out."
Garden Warfare was a surprise hit at E3 2013 and EA is expected to show more of it in the near future, probably at Gamescom 2013 next month.