100 Canadians received the perfume for free, as part of an online marketing campaign
Although the idea started out as a joke, the Pizza Hut Perfume is the real deal. As you might have guessed, the pizza chain launched an odor that was inspired by pizza.Unfortunately, I can only relay a picture but, if you're wondering what it smells like, note that it was dubbed reminiscent to "the smell of a box of Pizza Hut pizza being opened."
100 Canadians were the first to receive the product, as a gift from the company for liking their brand on Facebook. HuffPost writes that the chain was celebrating having 100,000 online fans, by asking them to post about it.
It's apparently a very good product, with just the right smell. The Globe and Mail quotes a fan that describes it as "fresh dough with a bit of spice."
In fact, the concept was received so well that Pizza Hut is planning to produce larger amounts of their perfume.